2 April 2025

Azam TV Faces Huge Subscriber Loss in Kenya While DStv Gains Ground

Azam TV has suffered a significant 67% drop in its Kenyan subscriber base, contrasting sharply with the growth of DStv. Azam TV, known for its affordable packages and diverse content, struggles against DStv's strategic focus on exclusive sports and premium offerings. This highlights dynamic changes in the Kenyan pay-TV sector and evolving consumer choices.